City of Melbourne
WHERE I CREATED IT: Optimo Designs
WHAT I DID: Working from a Key Visual, I was engaged to design all of the collateral for the City of Melbourne’s “Move it Melbourne” campaign, including finished art. This included a station domination of Southern Cross Train Station which the client was really excited to see come to life. There were also press ads, posters, postcard, information booklet, banner, outdoor advertising (tram/bus stops), on line advertisements, and the digital billboard at Young & Jacksons Hotel.
